Entry #5 - Mayhem

MAYHEM We all know the familiar slogan; "Protect yourself, from mayhem...like me." Odds are you even have a favorite "Mayhem Moment" or, at the very least, have gotten a chuckle or three out of one of the famous Allstate commercials. But why are they so effective? Why do we remember them? Is it only the comedy? If so, why are these particular ads so funny? Well, let's take a moment together and break down one of these ads and examine exactly why these ads are so potent. The ad starts with the image of a social media post that reads "New Orleans, Baby!" and shows a couple in front of what looks like an out of focus backdrop of a sports stadium of some sort. The couple are also seen wearing sports jerseys, so we can assume this ad is targeted at sports fans. "I'm kind of a social media nerd. I'm also kind of a burglar." the actor who portrays Mayhem says. The camera now shows Mayhem sitting on a couch in a destroyed apartment. The knock...